RUIJIA Co.,Ltd.

RUIJIA

Ruijia makes health the foundation of beauty with products offering peace of mind

You must have heard of dietary supplement products such as drinkable collagen powder and bulletproof coffee, but not many people have paid attention to their ingredients. The number of ingredients in a product does not equal to the effectiveness of the product. Health product brand Ruijia has insisted on using only ingredients that are needed. By developing dietary supplement products such as drinkable collagen powder using simple ingredients without adding sugar, artificial fragrance, or other additives, Ruijia wants to help people easily access nutritional substances derived from a natural source.

Improve people’s life with high-quality ingredients

Years ago, founder of Ruijia Wan-Yuan Zeng was plagued by an old injury. She then came across health products which made a huge difference in her life. Therefore, she founded Ruijia in 2014 and launched the drinkable collagen powder to share health supplements with people. Over the past five years, Ruijia has built strong brand awareness in Taiwan, Malaysia, Hong Kong and other Asian markets thanks to an innovative and practical business model.

For Ruijia, product development is not only practicing the art of integrity but also providing a solution to people’s problems. With consumers’ pain and needs in mind, Ruijia has launched several products such as drinkable collagen powder, bulletproof coffee, and essential oils to give customers peace of mind, from inside, out.

“The quality of nutrition has a decisive impact on the physical body. Ruijia has thus decided to improve people’s lives using high-quality ingredients,” said Zeng who believes that modern food contains too many ingredients that increase body burden and changes must be made to take into account the nutritional value and safety of the food.

Most consumers may not understand how difficult it is to develop health products with simple ingredients. Given that each ingredient has its own flavor, the ingredients used in the product must be of high quality to avoid using artificial fragrance or sugar to harmonize flavors. This will in turn boost production costs and difficulty.

Even for the widely used vitamins C, D, and E, Ruijia has sourced them from nature, using those such as fruits and plants rather than from synthetic sources that are easy to access. “Ingredients in natural form are usually easier to absorb,” said Wan Syuan Zeng.

To ensure the effectiveness of the products, all of Ruijia’s offerings have passed more than 300 tests for pesticide residues in food to demonstrate its commitment to consumer safety.

Price is also an important concern for Ruijia when selecting ingredients. Unlike luxurious goods, health products are needed on a daily basis. “Nutritional supplements should be accessible to everyone, regardless of their financial situation,” said Wan Syuan Zeng.

Lay a solid foundation for beauty with a healthy body

Ruijia has built a reputation for being a high-quality brand, which has in turn kept customers coming back to make more purchases, even when they move overseas. This is why Ruijia has been looking for overseas distributors sharing the same vision to help Ruijia expand into new markets and provide services for a wider range of customers. Customers’ positive feedback is not only a great recognition for the brand but also gives brand management a new meaning. “I realize I have more responsibilities after seeing how Ruijia has changed people’s lives,” said Zeng.

Ruijia has spared no efforts to increase vendors’ commitment to natural ingredients so they will produce their products with high-quality ingredients, thus benefiting more consumers. “Only when its products make a good impact on people’s lives can the value of a brand be realized.”

Through a wide range of products and diversified brand management, Ruijia hopes to provide customers with the best user experience, enabling them to maintain their health on a daily basis easily and turn it into a fun lifestyle. In the meantime, they can present their uniqueness and beauty by choosing the right health supplements.